Wisdom of the Ages

Politics and policy as unusual - tested by time and maturity

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Location: Iona, Southwest Florida, United States

I am an unapologetic conservative. My opinions have been formed by decades of observation of human myopia.

Sunday, July 13, 2008

Money-grubbing Yahoo angers clients

I received a notice from Yahoo Search Marketing the other day indicating that my bids were now below the (new) minimums set by Yahoo for search terms.

So, I checked where I stood with those bids they want to raise.

Many of them were receiving 3% to 6% click through rates, which is not shabby. More significantly, many of them were showing up in the SERP at positions between 1 and 3.

Can someone tell me why I would benefit from higher bids when I am doing so well with the current bids?

I doubt it.

The only rational I can see for Yahoo to raise their minimums is the desire to generate more revenue. For them. Not me.

I am as fervent an advocate of free enterprise as anyone. I recognize their right to raise their prices. I also recognize that the free enterprise equation means I can choose not to go along with their price increases.

I will not.

As an aside, I notice that the yahoos at Yahoo are now willing to accept the buy-out offer from Microsoft, at a price that was "too low" just a few weeks ago.

Could there be a relationship?


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Saturday, July 12, 2008

Do Your Part to Halt GW. Stop Breathing

It has occurred to me that a major source of evil, planet-warming (EPW) CO2 is human exhalation.

So, if we can cut down on the volume of CO2 exhaled by humans, the source over which we have most control, we can have a substantial cumulative effect on the emanation of EPW CO2 into the atmosphere.

Lest you thing I am some nut suggesting you should die in order to save the planet, save your brain cells. I am not. At the rate its going, if EPW CO2 doesn't get you first, the stress and hardship of an economy screeching to a halt will do the job.

Anyway, my suggestion is much less extreme and, while it represents little increments, the accumulation of individual efforts may have profoundly positive effects,

I have run a rough timing on my own pulmonary activity and have determined that I exhale approximately once every 10 seconds. That is six spurts of CO2 every minute. 360 spurts every hour.

I've also determined that I can very easily hold my breath for a minute.

If, every hour, you and I and everyone else in the world holds their breaths for one out of every five minutes, the amount of CO2 that being expelled into the atmosphere per hour will be reduced by 20%.

It's such a small sacrifice by each of us for such an important planetary goal.

What else can you do that will have such a profound effect in our efforts to save the planet? Short of dying, of course?

PS: Once this "save your breath" campaign starts we will have to have to police arrest people who disproportionately generate CO2, such as runners and others who work out. It will be the only fair thing to do.

Monday, July 7, 2008

People of color

It doesn't take a color wheel to see that "pink" is just a lighter shade of "red."

Nevertheless, it is red and getting redder with each demonstration. The apparent goal of these people is to disrupt and create a chaos in which their Marxist philosophy can flower.

If they stand for anything else, I certainly can't tell it.

Somewhat more difficult to discern - but not impossible - is how close "green" is to "red."

Everything the green establishment does, every cause they support, seems to have an ultimate goal of destroying the American economy, bringing down free enterprise and creating a Socialist/Marxist state and economy.

As with so many such movements, they seldom march under their true colors. By using other "causes" to disguise their true intentions, they encourage the well-intended, but naive, to join them and give weight to their efforts.

Let's all ask the question of any of these groups, "What do you really want? No, really?"
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Wednesday, July 2, 2008

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